Adidas and Puma bury the hatchet for peace day

April 10th, 2010

More than 60 years after a feud between brothers Adi and Rudolf Dassler resulted in the creation of the Adidas and Puma sportswear rivalry, the two companies are making peace … for one day.cheap shoes/t-shirts
A historic handshake between the chief executives of the two firms and a football match, which will see employees from both companies play on mixed teams, have been planned for Monday 21 September to celebrate International Peace Day, the companies said in a joint statement this week.brand t-shirtsbuy nfl jerseys
“We are uniting on this day as a commitment to Peace Day,” Puma CEO and Chairman Jochen Zeitz said in the statement.nike shox shoes

These are the first joint activities between the two companies, both based in Herzogenaurach, Germany, since the brothers left their original shared sports footwear firm in 1948 to found the two companies.cheap nfl jerseys

The joint initiative aims at raising awareness for the Peace One Day, an international day of peace initiatives supported by the United Nations.
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Both sportswear and accessories firms will also take the message of peace into the football stadiums in Munich and Stuttgart through surprise highlights during the half times of two German premier league games on Sept 19.
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“I am looking very much forward to our Adidas and Puma football match and I hope that our joint initiative helps to raise further awareness for Peace One Day around the world,” Adidas CEO Herbert Hainer said. (Reporting by Paul Casciato; editing by Patricia Reaney)bwith shoes

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Adidas : new complaint against Payless ShoeSource for counterfeiting

March 22nd, 2010

After seven years of proceedings and a trial in the USA, Adidas on 2 April laid a new complaint against Payless ShoeSource (Collective Brands) for the sale of shoes sporting three bands, this time in Canada.<a href=”http://www.cheap-nike.net”>cheap nike</a>nike fans
The German sports brand is testifying that in Canada Payless ShoeSource offers shoes which are adorned with three bands, similar to the signature three bands of its own creations. With its own recognizable models and their five bands, the label K-Swiss has attacked Collective Brands for the same reasons.<a href=”http://www.james-23.com”>cheap james shoes</a>nike men shoes

It is now seven years that Adidas and Payless have been battling it out in court. The German brand had success in May 2008 in the USA.

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By unanimous decision the jury decided that Payless had deliberately violated the rights of Adidas on not less than 267 types of shoe.<a href=”http://www.jordan-fushions.com”>jordan fushions shoes</a>cheap nike

“This Canadian lawsuit marks another step in Adidas’s continued international efforts to protect this most important brand symbol,” Adidas said in a statement. “While Adidas would have preferred to resolve the dispute in Canada without the need for litigation, it has been unable to do so.”<a href=”http://www.puma-fans.com”>puma fans</a>

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Adidas confident for 2010, sees brands growing

March 22nd, 2010

“I am cautiously optimistic for 2010,” Herbert Hainer was quoted as saying by Handelsblatt in an e-mailed excerpt of an article ahead of publication on Monday 21 December. “cheap adidas shoesThe Reebok and Adidas brands will grow next year,” he said, also confirming the company’s 2009 outlook for a sales decline at a single-digit rate.pumas shoesbrand watches
Adidas, the world’s second largest sports goods maker after Nike (NKE.N), chinese kongfusaid in November it expected the soccer World Cup in South Africa next year to boost consumer demand for sports gear, anticipating record sales of soccer-related products of more than 1.3 billion euros ($1.87 billion).adidas shoes

Hainer also told Handelsblatt that the company continued to reduce its debt during the fourth quarter and that it further decreased its inventories.cheap shoes
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Adidas and Puma bury the hatchet for peace day

March 22nd, 2010

More than 60 years after a feud between brothers Adi and Rudolf Dassler resulted in the creation of the Adidas and Puma sportswear rivalry, the two companies are making peace … for one day.
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A historic handshake between the chief executives of the two firms and a football match, which will see employees from both companies play on mixed teams, have been planned for Monday 21 September to celebrate International Peace Day, the companies said in a joint statement this week.
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“We are uniting on this day as a commitment to Peace Day,” Puma CEO and Chairman Jochen Zeitz said in the statement.cheap air jordans

These are the first joint activities between the two companies, both based in Herzogenaurach, Germany, since the brothers left their original shared sports footwear firm in 1948 to found the two companies.ugg boots

The joint initiative aims at raising awareness for the Peace One Day, an international day of peace initiatives supported by the United Nations.
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Both sportswear and accessories firms will also take the message of peace into the football stadiums in Munich and Stuttgart through surprise highlights during the half times of two German premier league games on Sept 19.
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“I am looking very much forward to our Adidas and Puma football match and I hope that our joint initiative helps to raise further awareness for Peace One Day around the world,” Adidas CEO Herbert Hainer said. (Reporting by Paul Casciato; editing by Patricia Reaney)nike air max

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Adidas prolongs its contract with UEFA

March 22nd, 2010

The German sportswear brand Adidas announced the extension of its contractcheap adidas with the Union of European Football Associations (UEFA) for the supply of the balls used in the Champion’s League and for the future Europa League.
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Consequently, Adidas has released three new styles of ball which will be used during these competitions as well as in the match between the winners of Europe’s two club competitions, the Super Cup, the brand stated in a press release.ca jeanscheap jordans

The German group has been the official supplier of balls for the UEFA Champion’s League since 2006.cheap adidas shoes
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Adidas names new directors of sales and retail

March 22nd, 2010

After having announced a reinforcement of the interaction between local markets and its global organization, china shoesthe Adidas group has named Roland Auschel and Michael Stanier to the posts of director of sales and director of retail respectively; they will work for both Adidas and for Reebok concurrently.cheap guccinba jerseys

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Michael Stanier joined the Adidas group after holding director level positions at Marks & Spencer, Timberland and most recently Gap. ceciliaUntil now, Roland Auschel led Adidas’ activities in the Europe/Middle-East/Africa zone.light snow

The will both work under Erich Stamminger, president of the Adidas brand, as well as reporting to Uli Becker, president of Reebok.cheap bags
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Adidas prolongs its contract with UEFA

March 22nd, 2010

The German sportswear brand Adidas announced the extension of its contract with the Union of European Football Associations (UEFA)jordan shoes for the supply of the balls used in the Champion’s League and for the future Europa League.
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Consequently, Adidas has released three new styles of ball which will be used during these competitions as well as in the match between the winners of Europe’s two club competitions, brand tthe Super Cup, the brand stated in a press release.cheap eyeglasses

The German group has been the official supplier of balls for the UEFA Champion’s League since 2006.cheap adidas shoes
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MOST DIFFICULT YEAR

March 22nd, 2010

Mark Parker also said that consumer confidence remained fragile and forecast a “long gradual” recovery.handbagscheap kappa

However, he added that Nike was taking market share from competitors and seeing a “slight improvement” in orders, air jordan shoesincluding a “significant” pick-up in demand for soccer-related footwear, clothing and equipment.women shoeschina cheap air jordans

“We’re entering a period where we are going to extend our leadership further (in soccer). So the World Cup is a great opportunity to see that happen, certainly (with) the product we’re creating and the presence we will have,” he said in an interview.
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Parker did not give market share or soccer sales figures for Nike.
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Parker was speaking as Nike kicked off its World Cup campaign with the launch of the latest incarnation of its hi-tech Mercurial soccer boot and a new addition to its Nike Football+ online soccer training tool.

On Thursday 26 February the group famed for its swoosh logo and “Just Do It” slogan will unveil kits for the 10 teams it is sponsoring at the World Cup finals in South Africa, which start in June.
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Nike, the undisputed market leader in athletics and basketball, has been stepping up its presence in soccer, which is the world’s most popular sport and expanding rapidly in developing markets.

It bought England team sponsor Umbro in 2007 and a year later wrestled sponsorship of the French team — starting in 2011 — from Adidas to add to a stable which also includes Brazil, Portugal and Holland.wholesale adidas shoes

However, it has a fight on its hands.

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“SOCCER IS OURS”

March 22nd, 2010

Adidas expects consumers to slowly return to pre-crisis spending habits, and sees retailers remaining cautious this year, it said. But it hopes to offset that with rising sales of soccer jerseys and other gear in the run up to the World Cup, its business in emerging markets and a stronger Reebok brand.

Adidas provides the official match ball and dresses the tournament’s officials, such as referees. It also kits out 12 teams, including Germany, host nation South Africa, and European champions Spain. Nike (NKE.N) sponsors 10 teams, and Puma seven.

FIFA said last month that tickets for the World Cup semi-finals and final have sold out.

Adidas aims for record sales with soccer-related products this year, as does Puma.

But last week, Adidas was challenged by its arch rival and U.S. bellwether Nike, which said it would extend its lead in sales in this category over Adidas, helped by new launches and a marketing blitz.

Adidas Chief Financial Officer Robin Stalker countered: “Soccer is ours. We will continue to dominate this market.”

The company said it will raise its marketing budget modestly this year. It spends on average 13 to 13.5 percent of annual sales — 10.4 billion euros in 2009.

Adidas bought Reebok in 2006 to boost its position in classic sportswear and compete better against Nike. But Reebok has been struggling, particularly in its North American home market and the turnaround has taken longer than planned.

“After four years of hard work, we can now see the first shoots of success,” said Chief Executive Herbert Hainer.

Adidas hopes to return the Reebok brand to growth this year on the back of its latest toning products, like the EasyTone shoe — a market which is seen growing strongly.

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Adidas outlook disappoints, World Cup boost limited

March 22nd, 2010

Adidas (ADSG.DE), the world’s No. 2 sports goods maker, is counting on the soccer World Cup and the revival of its Reebok brand to return it to growth this year, after posting a weak finish to 2009.

But investors had expected more from the World Cup sponsor and outfitter, whose operating profit roughly halved last year. Adidas shares fell as much as 7.5 percent.

With 99 days to go until the soccer extravaganza in South Africa kicks off, Adidas said on Wednesday 3 March it expects 2010 net profit to rise to between 400 million euros ($540.9 million) and 450 million from 245 million in 2009.

This is less than analysts in a Reuters poll had expected and a far cry from its record net profit of 642 million euros in 2008.

Adidas also sees sales growing at a low- to mid-single-digit rate. That’s still more optimistic than its cross-town rival Puma (PUMG.DE), which has said it expected this year’s sales to remain at least flat.

“We appreciate Adidas gave a detailed outlook that early in the year,” said M.M. Warburg analyst Joerg Philipp Frey. “However, it clearly misses consensus expectations.”

Thomas Rosenke, analyst at WestLB, was also underwhelmed by the outlook and said: “We do not expect a significant recovery in key markets and just a limited positive contribution from the FIFA 2010 World Cup.”

Adidas shares were down 6.1 percent at 35.725 euros by 1202 GMT and were the strongest decliners in Germany’s blue-chip DAX index .GDAXI, which was down 0.1 percent.

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